Deliciously Ella, the eponymous food blogger, put her organic eggs in Viscount Portman’s basket when she opened her first cafe, the MaE Deli, in Marylebone’s fashionable Seymour Place to become one of his newest tenants. The road is a slice of the Portman family’s 110 acres of prime London property, a mix of residential, retail and office space that runs from Oxford Street to Edgware Road.
Ella, 25, who has more than a million Instagram followers and whose debut cookbook was the UK’s fastest selling, represents a stamp of approval for the Portman estate’s development of its properties, many of which were out on long leases that are now coming to an end. The estate comprises an orderly grid of 69 streets with 650 buildings, four garden squares and more than 1,000 homes, with 32 hotels, including the Radisson Blu Portman and the Hyatt Regency London — the Churchill.
Portman, 58, continues to expand his agricultural interests with the 2,000-acre Portman Burtley Estate in the heart of the Buckinghamshire countryside and 1,000-acre Wilmaston Farm in Herefordshire. The family’s property assets have risen in value by nearly 6% this year.
A Life in the Day: Deliciously Ella
Relative Values: Camilla Sainsbury and her daughter Ella