The next recipient of business advice from Jones could well be Holly Willoughby: the glamorous This Morning presenter has just set up interior design venture Truly Group with Tara Capp, Jones’s other half. The Berkshire-born entrepreneur has appeared as a panellist in all 14 series of BBC’s Dragons’ Den where the chairs of his fellow panellists have been raised to ensure his 6ft 7in frame does not dwarf them.
In recent years Jones, 51, has made £87m from sales of his companies, showing that TV stardom has not sidetracked his enterprises. He opened his career with a tennis coaching venture, later founding Phones International, and to date his telecoms and technology operations have generated turnover of more than £250m. He has a portfolio of at least 40 businesses, with investments totalling £180m, and in 2014 acquired several telecoms interests that he merged into the £250m Brandpath group. Jones has properties in Barbados, Switzerland and Portugal, plus British assets worth as much as £160m. He also has interests in more than 30 companies globally and personal property holdings valued in excess of £120m.